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Hi there! I'm Alex, an end-to-end Learning and Development Professional who thrives on solving the toughest learning and content challenges. Working remotely from Charleston, SC, I bring a multidisciplinary approach to instructional design that consistently delivers measurable business impact for my clients.

Ready to tackle a challenging learning problem together?

MY STORY

HOME OFFICE

I've been crafting compelling narratives since childhood—from creative stories about homework-eating monsters to multimedia content that captures real-world experiences. This foundation in storytelling, combined with my analytical mindset and communication expertise, naturally evolved into a career solving learning challenges for organizations.

Since 2014, I've partnered with companies across automotive, finance, healthcare, pharmaceutical, publishing, retail, and technology industries to design training solutions that drive performance outcomes.

My journey began when I impressed a healthcare technology company with my strong writing and graphic skills, leading them to bring me aboard to develop educational materials for their new training department. Working alongside seasoned instructional designers, I discovered how strategic learning design transforms business results—and I've been passionate about that intersection ever since.

I bring both academic rigor and practical experience to every project. Currently pursuing my Master's in Instructional Systems and Learning Technologies at Florida State University, I stay current with emerging research while applying proven methodologies in real-world settings. I regularly engage with the learning design community through professional development sessions, maintain a robust reading practice focused on design psychology and learning science, and experiment with the latest design technologies (especially AI lately).

My diverse industry experience means I can quickly understand your business context and performance challenges. Whether you're dealing with complex compliance training, skills gaps, or change management, I bring the storytelling skills, technical expertise, and strategic thinking needed to create learning experiences that stick. Consider me your one-stop shop for all things L&D!

MY VALUES

DATA FOCUSED

I believe that learning solutions should be based on

a cognitive theory of how people learn and
scientifically valid research studies.

EMPATHETIC SOLUTIONS

I put myself in the learner's shoes so that I can empathize with their needs and understand their motivations to deliver the best learning solution possible.

TRANSFORMATIVE DARING

I'm not afraid to engage in thoughtful risk-taking to design learning solutions that improve our world dramatically.

MY APPROACH TO WORK

I believe the best learning solutions emerge from understanding both the business challenge and the human experience. My approach centers on collaboration and evidence-based design to ensure every project delivers measurable impact.

DISCOVERY & ANALYSIS

Every successful project starts with the right questions. I work closely with stakeholders to understand your business objectives, performance gaps, and learner needs. Through comprehensive needs analysis—including stakeholder interviews, performance data review, and learner research—I identify the root causes behind training requests. Often, what appears to be a "training problem" requires a different solution entirely, and I'll help you uncover that.

IMPLEMENTATION PARTNERSHIP

I don't just hand over a finished course and walk away. I partner with you through the rollout process, providing guidance on delivery methods, communication strategies, and change management considerations. Whether you're implementing through an LMS, in-person sessions, or blended approaches, I ensure you have the support needed for successful launch.

STRATEGIC DESIGN

Armed with insights from discovery, I design learning experiences that directly address your specific challenges. My multidisciplinary background allows me to draw from cognitive science, adult learning principles, and multimedia design to create solutions that resonate with your audience. I collaborate with subject matter experts and key stakeholders throughout this phase to ensure accuracy and buy-in.

MEASUREMENT & OPTIMIZATION

Results matter. I work with you to establish success metrics from the project's start, then help you collect and analyze data that demonstrates impact. From learner engagement analytics to business performance indicators, we'll track what matters most to your organization. I also provide recommendations for ongoing optimization based on real-world results.

Throughout each phase, I maintain open communication and collaborative decision-making. Your expertise in your business combined with my expertise in learning design creates solutions that truly work.

THE DALEY MODEL FOR LEARNING DESIGN

I'm sharing my ideal instructional design model/process to demonstrate how I think. It's my take on ADDIE, rooted in the Dick & Carey systems approach, with iteration baked into every phase. It's my ideal process — though in practice, steps sometimes get combined or skipped (a needs analysis isn't always necessary when training is clearly the answer, like a product rollout). Consider this a mockup that shows how I approach systematic, learner-centered design.