Women at the Wheel Precision Driving Instruction
Client:
Services:
Needs Analysis, Storyboarding, Activity Design, Illustration, Writing
Solution:
Challenge
The Sports Car Club of America (SCCA) set a goal to get more women involved in motorsports. To assist with this initiative, the South Carolina region of the SCCA spoke to women in local car communities to assess what was blocking them from participating in motorsports. We learned that many women are intimidated by male-dominated activities, fearing they will be harshly judged.
Solution
The South Carolina team and I built a driving program where women teach women defensive driving techniques within a controlled environment, thereby removing gender barriers.
I put together a course design document and presented it to the board of directors for approval; after which, I created the course deliverables (e.g., welcome letter to drivers, instructor/driver handbooks, course evaluation survey).
Adobe Illustrator, Microsoft Word
Results
During our first year of offering the driving program, we filled all 20 driver spots.
As a result of this driving program, we:
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received an average of 4.8/5 stars on our course evaluation surveys
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saw 75% of drivers sign up for our next motorsport event
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increased our membership by 10%
We continue to offer this driving program each year.