Women at the Wheel Precision Driving Instruction
My Role:
Services:
Needs Analysis, Curriculum Design, Evaluation Design, Facilitation, Technical Writing, Illustration
Solution:
Instructor-Led Driving Program (8 hours)
Summary:
Designed an 8-hour precision driving curriculum that achieved a 4.8/5 satisfaction rating and converted 75% of participants into ongoing motorsport members.
Challenge
The Sports Car Club of America set a goal to increase women's participation in motorsports. To support this initiative, the South Carolina region conducted informal interviews with women in local car communities to understand what was keeping them away.
The barrier wasn't interest — it was environment. Many women told us they felt intimidated by male-dominated events, fearing harsh judgment if they made mistakes while learning. Without a lower-stakes entry point, potential participants weren't showing up at all.
Solution
I designed an 8-hour instructor-led driving curriculum where women teach women precision driving techniques in a controlled environment — removing the gender dynamics that were blocking participation.
I started by defining measurable learning objectives, working backward from the hands-on final assessment: navigating a full autocross course independently. From there, I built a scaffolded lesson structure that isolated individual skills (braking, oval, slalom) before combining them into the complete course. This progression gave learners repeated low-pressure practice before facing the complexity of a timed run.
To address learner motivation and confidence, I applied the ARCS model throughout the design — building relevance through real-world driving scenarios and structuring activities so every participant experienced visible progress.
I also designed the evaluation strategy upfront, creating a same-day survey aligned with Kirkpatrick Level 1 to capture learner reactions, plus an observation form for facilitators to assess training delivery and flag improvements for future cohorts.
Key deliverables:
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Training design document outlining learning objectives, scaffolded lesson structure, and evaluation strategy
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Instructor handbook with talking points, demonstration guidance, and feedback prompts for each exercise
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Driver handbook mirroring the instructor version for learner reference
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Course evaluation survey to capture same-day feedback
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Autocross course map and exercise diagrams
ARCS Model, Scaffolding, Kirkpatrick Evaluation, Adobe Illustrator, Microsoft Word
Results
During our first year, we filled all 20 driver spots — and the results showed the design worked:
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4.8/5 average rating on course evaluation surveys
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75% of drivers signed up for the next motorsport event
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10% increase in regional SCCA membership
We built evaluation into the program from the start, so we could iterate based on real feedback. The program continues to run annually.
What I Created
Training Design Document
Before a single slide is built, the real work happens here. This document captures the gap analysis I conducted on an existing AI certification curriculum — identifying where the training fell short and what it would take to close those gaps. It includes learner research, business problem framing, a full instructional analysis, and prioritized recommendations that informed every design decision that followed. Think of it as the strategic blueprint: the document that turns "we need better training" into a clear, actionable path forward.
Instructor Handbook
This handbook equips facilitators to deliver the training with confidence. It walks through session objectives, timing, key talking points, and facilitation tips — everything an instructor needs to guide learners through the material without scrambling for context. Designed to complement the Learner Handbook, it ensures consistency across sessions while giving facilitators room to adapt to their audience.