Challenge

AbbVie's Translation team developed Atlas, a proprietary translation management software designed to streamline how the organization handles multilingual content at scale. As adoption expanded across teams, stakeholders identified a critical gap: employees lacked a clear, engaging introduction to the software before diving into training. Without foundational context, learners were entering modules without understanding what Atlas was, why it existed, or how it fit into their daily workflows — creating friction and reducing training effectiveness.

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I was engaged to develop a video opener that would bridge this gap: orient learners to the Atlas platform, establish its purpose within the organization, and build enough familiarity and buy-in that they arrived at training ready to engage — not just passively watching, but primed to learn.

Solution

To address the gap, I developed a dynamic video opener using an iterative design approach. I began with a discovery phase to align with stakeholders on tone, audience, and learning goals, then drafted and refined the script through multiple feedback cycles — ensuring the narrative was technically accurate while remaining accessible to a non-technical audience.

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I chose motion graphics over live video intentionally: the approach kept production agile and allowed for easy updates as Atlas continued to evolve — a deliberate trade-off given the platform was still being refined. For voiceover, I used ElevenLabs AI narration to maintain a consistent, professional tone while accelerating production timelines.

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Because AbbVie's Translation team is primarily based in Germany, I also produced a fully localized German version. This required collaborating with a native German speaker to translate and condense the script — accounting for German's naturally longer sentence structures — without sacrificing meaning or impact. That same collaborator guided voiceover pronunciation to ensure an authentic, professional delivery.

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The final deliverable combined motion graphics, voiceover narration, and concise messaging in two languages, anchoring each live learning session with a consistent, polished experience across cohorts.

Adobe After Effects, Adobe Premiere, ElevenLabs, Envato GenAI

Results

The video opener was adopted as the standard introduction for all Atlas training sessions, orienting learners before they engaged with hands-on content. By establishing what Atlas was and why it mattered upfront, the video addressed the "cold start" friction stakeholders had identified — giving facilitators a consistent way to set context rather than repeating the same introduction manually for each cohort.

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The German localization came together seamlessly despite the linguistic and production challenges involved. The collaboration with a native speaker paid off: the German version was praised as authentic, accurate, and professionally executed.

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Client feedback captured the sentiment clearly. The project lead expressed her appreciation directly: "Again, thank you! Thank you! Thank you for doing an amazing job, Alex!!! Amazing opener and thank you for your producing!!!!"